Privacy Policy

 

Last Updated: 28/09/2024

 

 

missd. ("we," "us," or "our") respects your concerns about privacy and is committed to its protection. This Privacy Policy explains how we collect, use, and protect your personal data when you visit and make purchases from our online store ("Services"), missd.uk. This policy is in compliance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

 

1. Data We Collect

 

All visitors are welcome to view, change or delete any personal information currently provided to us. We collect personal information from you directly and indirectly through use of the site and process the following types of personal data:

 

Contact Information: Name, email address, phone number, and postal address.

Account and Other Transactional Information: Username, password, the products your browse/purchase and any other information you provide when setting up an account which is relevant to your customer relationship with missd.

Order Information: Details of your purchases, delivery preferences, and payment information (payment details are processed by a secure third-party payment processor and not stored by us).

Technical Data: IP address, browser type and version, time zone setting, operating system, domain name, identifiers associated with your device, language preferences, pages which led or referred you to the site, and other information about your use of the site.

Usage Data: Information about how you use our website, such as browsing history and interaction with our Services.

Marketing Data: Your preferences in receiving marketing from us and your communication preferences.

Communications: if you send us emails or messaging alternatives, they may be stored. We may ask for information which is relevant to the situation. This helps us to answer questions and inquiries quickly. If you opt out of receiving missd. updates relating to our products, services and events we may still send non-marketing communications such as emails about your account or purchases you have made from the site. We will only use your contact information where permitted in accordance with applicable laws.

 

2. How We Use Your Data

 

We use your personal data for the following purposes:

 

Order Processing: To process and deliver your orders, including managing payments and sending notifications.

Account Management: To manage your account and provide customer support.

Marketing: To send you marketing communications about our products and promotions, where you have consented to receive such communications.

Website Improvement: To analyse usage and improve our website, products, and services.

Legal Compliance: To comply with legal obligations, such as maintaining financial records and responding to legal requests.

 

3. Legal Basis for Processing

 

We do not collect or use information for purposes outside that which is described in this Privacy Policy unless consent is received in advance. We rely on the following legal bases for processing your personal data:

 

Contractual Necessity: To fulfil our contractual obligations to you when you make a purchase or create an account.

Consent: Where you have given your consent, for example, to receive marketing communications.

Legitimate Interests: For our legitimate interests in operating and improving our business, such as fraud prevention and website analytics.

Legal Obligation: To comply with legal obligations, such as tax reporting and data protection requirements.

 

4. Sharing Your Data

 

We may share your personal data with:

 

Service Providers: Third-party vendors who provide services such as payment processing, delivery and dispatch services, IT support, marketing, website hosting companies, fraud management solution providers and with other companies that provide support services. We may also share your data with other companies who sell or promote missd. products and services including social media and internet search platforms you independently subscribe to. Certain limited information may be shared with companies who assist missd. in analysing customer data to better understand, profile and monitor customer patterns for the improvement of our products and services. In each case we will only provide the information required for these companies to conduct their services and will not be permitted to use information for other purposes. They will only be allowed to use your information the way missd. Instructs as permitted by applicable laws.

Business Transfers: In the event of a business sale or merger, your data may be transferred to the new owners.

Legal Authorities: If required to comply with legal obligations or protect our rights.

 

Other online services and websites may be linked on the website for your convenience and information and may include third party features such as apps, tools, widgets and plug-ins. These services and websites may operate independently and the privacy practices including the information they collect about you are subject to their own privacy statements. To the extent any linked online service or third-party features are not owned or controlled by us, we are not responsible for these third parties’ information or other practices.

 

We do not sell your personal data to third parties.

 

5. International Transfers

 

Your personal data may be transferred to and processed in countries outside of the UK. Where this occurs, we will ensure that adequate safeguards are in place to protect your data, such as Standard Contractual Clauses or reliance on an adequacy decision by the UK government. By using the site you understand your information may be transferred to countries outside those of your country of residence. These countries may have differing data protection rules from those of your country of residence.

 

6. Data Retention

 

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically, we will retain your data for a maximum of 6 years after your last interaction with us, unless a longer retention period is required by law. 

 

7. Your Rights

 

Under the UK GDPR, you have the following rights:

 

Access: To request a copy of the personal data we hold about you.

Correction: To request that we correct any inaccuracies in your personal data.

Erasure: To request the deletion of your personal data under certain circumstances. If you make a request you delete your personal information we may not delete all of your information. We may still process your personal information if necessary to do so and we are lawfully permitted. For example: Transactional - to complete a transaction which the personal information was collected, provide goods or services requested by you, or perform a contract we have with you. Security and Maintenance - in the context of detecting and/or preventing security incidents and/or to debug or repair any errors. Legal - to protect against fraud or illegal activity to comply with applicable laws, resolve legal claims or exercise rights under applicable laws. 

Restriction: To request that we restrict the processing of your personal data.

Portability: To receive your personal data in a structured, commonly used format and have it transferred to another controller.

Objection: To object to our processing of your personal data for direct marketing purposes or on grounds related to your particular situation.

Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

 

To exercise these rights, please contact us using the details provided in the “Contact Us” section.

 

Please note we may require verification of your identity in order to process a request to exercise your rights relating to your personal information. If we are unable to corroborate this information we may ask for additional identifying information such as a copy of your passport or driving license. A third party may act on your behalf providing they have the appropriate written authority to do so.

 

8. Security

 

We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, use, or disclosure. However, no data transmission over the internet or storage system can be guaranteed to be 100% secure.

 

9. Cookies

 

Our website uses cookies to enhance your experience and analyse site usage to tailor our services accordingly. We use the information generated from cookies to understand website related activity and compile reports. Many browsers accept cookies automatically, although you can set your browser to refuse all cookies and indicate when a cookie is being sent. Please note that with cookies disabled some features and services of our website and other may not function properly.

 

10. Use By Minors

 

Please note that our websites are designed for a general audience and is not directed to individuals under the age of sixteen (16). We do not knowingly collect or solicit personal information from children under the age of sixteen through the site. We ask at you do to post comments or submissions of anyone under that age. If you believe that a child under the age of sixteen may have provided us with personal information through the site, please contact us as specified in the “Contact Us” section of this website Privacy Notice.

 

11. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. Please check back frequently to see any updates or changes.

 

12. Contact Us

 

If you have any questions or feedback about this Privacy Policy or wish to exercise your rights, please contact us at:

 

Email: info@missd.uk

 

We are committed to resolving any complaints about our collection or use of your personal data. If you believe that your data protection rights have not been respected, you may contact the Information Commissioner’s Office (ICO) at: http://ico.org.uk.